Real Estate Marketing & Sales Essentials: Steps for Success

Real Estate Marketing & Sales Essentials: Steps for Success

Real Estate Marketing & Sales Essentials: Steps for Success

Real estate can be a rewarding career – for those with the savvy to succeed. Written by a real estate training authority, Real Estate Marketing Sales Essentials: Steps for Success equips new and experienced agents alike with a comprehensive resource of invaluable tips, advice, and hands-on instruction on how to convert their knowledge into sales – and profits. The book walks readers through the major daily activities of real estate professionals, including prospecting for seller appointments, seller listing procedures, prospecting for buyer appointments, buyer listing procedures, objection handling techniques, client follow-up, referrals, contract writing, negotiation, closing, financing, and more. It also offers sound advice on the characteristics of successful salespeople, equipping readers with insight on such key skills as professionalism, ethics, technology, time management, and the psychology of marketing. Agents are already sold, praising Steps for Success for its real-world scenarios, out-of-the-box thinking, humorous examples, valuable timesavers, and cost-cutting advice.

List Price: $ 42.95

Price: $ 20.00

Commercial Real Estate Analysis and Investments (with CD-ROM)

Commercial Real Estate Analysis and Investments (with CD-ROM)

Learn to analyze commercial real estate from an investment perspective with COMMERICAL REAL ESTATE ANALYSIS AND INVESTMENTS and its accompanying CD-ROM! Presenting the essential concepts, principles, and tools for the analysis of commercial real estate, this real estate text provides you with the tools you need to understand real estate investments in today’s dynamic economy. Studying is made easy with the CD-ROM that provides expanded coverage as well as spreadsheet examples of methodologies, data used in exhibits, lecture slide notes, and answers to study questions.

List Price: $ 193.95

Price: $ 125.00

6 comments

  • Climber "R.E. Guy"
    15 of 16 people found the following review helpful
    5.0 out of 5 stars
    WOW, Everything you need, October 6, 2005
    By 
    Climber “R.E. Guy” (Buckeye USA) –

    This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)

    I have never written a review on this site before. This book compelled me to do so. Mr Hamiltom breaks it down to the nitty gritty. He includes scripts, for prospecting, how to deal with FSBO’s, even with no call. I have purchased many books on selling real estate but this is by far the best. Next is “Keller’s” book “TMREA”. This book is newer and better in my opinion than the new D. Kennedy book. Newbie’s or 3 year veteran buy it.

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  • Colleen
    11 of 12 people found the following review helpful
    5.0 out of 5 stars
    Excellent Information-Easy to apply-and it works, July 27, 2005
    By 
    Colleen (Texas) –

    This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)

    This book is very interesting, informative, and helpful for someone who is needing and wanting to better market themselves in the real estate business or any business as far as that goes.

    It is very hands on step by step that you feel like you know what to do every step of the way. I would highly recommend this book and hope you take my advise and read it and then suggest it to someone else. This book will save you alot of wasted time and energy–Try it… I think you will love this book!

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  • Broker
    8 of 11 people found the following review helpful
    5.0 out of 5 stars
    A must read, August 1, 2005
    By 
    Broker (TX USA) –

    This review is from: Real Estate Marketing & Sales Essentials: Steps for Success (Paperback)

    This book is the greatest book for hands on guidance in any sales business. If you want to know what to say to a prospect this is the book for you.

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  • Michael Rand "Begbie00"
    16 of 16 people found the following review helpful
    5.0 out of 5 stars
    Great book, but you need to compliment it with others…, April 25, 2010
    By 
    Michael Rand “Begbie00” (Trumbull, CT) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Commercial Real Estate Analysis and Investments (with CD-ROM) (Hardcover)

    Overall, my favorite real estate book and the one I consult most often.

    At the risk of oversimplification, commercial real estate valuation can be broken apart into 3 activities:

    1) Figuring out how much cash a property will generate (e.g. pro-forma property financials)
    2) Figuring out how to discount that cash for time and risk (e.g. discount/cap rates)
    3) Figuring out how to slice this asset value into various claims against it (e.g. mortgages/CMBS, preferred equity structures, etc.)

    This book is amazing at #2 and only slightly less amazing at #3. In fact, I find its treatment of some materials (e.g. risk-neutral discounting as it relates to development properties) to be an excellent complement to and in some ways more informative than standard finance textbooks (e.g. Brealey / Myers). The authors do admit that their approach is slightly more academic than rules-of-thumb used in practice, but it never hurts to be more informed than your peers. If you’re concerned about being too academic, also pick up the text by Peter Linneman Real Estate Finance & Investments: Risks and Opportunites; (2nd Edition), which covers similar material in a less academic, though still logically sound manner.

    I found, and many of you may find, the treatment of #1 (cash flow forecasting) somewhat limited. The book does deal in Part II with urban economics and in Part IV with property-level pro-formas, but these topics fly well above the depth available in other texts.

    I recommend that you compliment this text with something on market analysis…I own Real Estate Market Analysis: A Case Study Approach. A text like that gets you up the learning curve on key supply-and-demand metrics for each collateral type. There are also books on real estate operations (e.g. property management and loan servicing) that could compliment the Geltner text if you’re into that level of detail.

    Side note: make sure to print out the appendices. They are a very useful supplement to the text.

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  • Soros
    7 of 7 people found the following review helpful
    5.0 out of 5 stars
    Solid Book, August 28, 2007
    By 
    Soros

    This review is from: Commercial Real Estate Analysis and Investments (with CD-ROM) (Hardcover)

    This book is really serious. It gives you data sets, a massive amount of study questions with solutions and sample programs (Argus & Crystal Ball–which is used for probability). This book is like the bible. It goes from simple real estate i.e buy low & sell high all the way to mortgage backed securities, options and derivatives. After reading the book you will know more than most executives.

    It may not be for those that are more into urban planning or construction management, but if you need and want a book that blends real estate with the capital markets this is the one.I highly recommend it.

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  • Anton
    4 of 4 people found the following review helpful
    5.0 out of 5 stars
    Great Advanced Text on Commercial Real Estate, February 26, 2008
    By 
    Anton (Summit, NJ) –

    This review is from: Commercial Real Estate Analysis and Investments (with CD-ROM) (Hardcover)

    This is one of the most comprehensive, analytical and thorough texts on topics concerning commercial real estate investment that I have come accross. It would be useful for both advanced students with real estate interests and finance professionals, who seek exposure to fundamental real estate (and real estate securities) analysis. Participants in the real estate industry mishgt find the text useful, but basic. The book is also useful as a reference guide for real estate professionals looking for a particular mathematical formula.

    The authors cover a very broad range of topics – from urban economics, to fundamental (supply/demand) real estate analysis, to real estate valuation techniques as well as more specialized topics, such as commercial mortgage backed securities and real estate development. The book really stands out in the breadth of its disourse both on qualitative and quantitative topics.

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