Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level

In this groundbreaking new book you will learn the secrets of top producing real estate agents and brokers and how they use the Web to market listings and get new clients and listings. You will learn how top agents and brokers are taking their business to the next level by using low cost and highly effective methods on the Internet. Learn how to take advantage of new marketing systems so you can connect with today’s Internet savvy real estate consumers. Learn what Internet consumers want most and how easy and affordable it is to provide. This new book will show you how to build, promote, get new clients and sell your listings using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success. Learn how to generate more traffic for your site with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search engine strategies, the insider secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web design information, search engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing.

List Price: $ 24.95

Price: $ 12.47

FLIP: How to Find, Fix, and Sell Houses for Profit

FLIP: How to Find, Fix, and Sell Houses for Profit

FLIP, the third book in the National Bestselling Millionaire Real Estate Series (More than 500,000 copies sold!)

FLIP provides a detailed, step-by-step process to analyze each investment, identify the best improvements, accurately estimate the costs and intelligently oversee the construction. It takes out all the guess work and almost all of the risk.

Here’s what industry experts are saying about FLIP:

“Read this book before you flip that house! FLIP is an indispensable step-by-step guide to flipping houses that you will refer to again and again.”-Carlos Ortiz, Executive Producer, “FLIP That House” (TLC’s most popular real estate TV show)

“At HomeVestors, we’re in the business of buying and selling homes for profit and I can attest that there are few, if any, who can rival Rick’s and Clay’s expertise when it comes to fixing up houses for profit. This book is a must-read for any investor.”-Dr. John Hayes, President and CEO of HomeVestors of America (the largest homebuyer in America)

FLIP is a must-read book for everyone in the real estate business. Every agent should have this book. They should read it and master its contents. Why? Because it is the best guide ever written on how to evaluate real estate and how to add value to a house.”-Gary Keller, Founder and Chairman of the Board of Keller Williams Realty International and author of bestselling The Millionaire Real Estate Agent and The Millionaire Real Estate Investor

“For anyone looking to build wealth in real estate, FLIP provides a step-by-step approach that really works in any market.”-Loral Langemeier, bestselling author of The Millionaire Maker

FLIP extends the national bestselling Millionaire Real Estate series with a step-by-step guide that is quickly becoming “the model” for successfully finding, fixing and selling investment properties for profit.

Based on their involvement in over a 1,000 flips, Rick Villani and Clay Davis walk you through the proven five-stage model for successfully flipping a house:

  1. FIND: How to select ideal neighborhoods, attract sellers, and find houses with investment potential
  2. ANALYZE: Identify which improvements to make and analyze the profit potential of any house
  3. BUY: How to arrange financing, present the offer, and close on the purchase
  4. FIX: A 50-step, easy-to-follow plan for fixing up houses that keeps you on time, in budget and assures top quality
  5. SELL: How to add finishing touches to quickly sell for maximum profit

Woven through the book is an entertaining narrative that follows the flipping adventures of Samantha, Ed, Bill, Nancy, Amy and Mitch as they find, buy, fix and sell their first investment houses. With all this plus the experience of over a thousand flips condensed into one book, FLIP gives new investors the tools they need to avoid common pitfalls, make a profit, and enjoy the process of house flipping.

Rick Villani and Clay Davis are senior executives at HomeFixers, North America’s leading real estate rehab franchise. HomeFixers has been involved in more than 1,000 flips nationwide.

List Price: $ 25.00

Price: $ 13.64

6 comments

  • Shizaquawn
    5 of 6 people found the following review helpful
    4.0 out of 5 stars
    Real-Estate for Today’s World, December 5, 2008
    By 
    Shizaquawn (Louisiana) –

    This review is from: Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level (Paperback)

    “Never judge a book by its cover.” This old adage has never been more true than for Karen Vieira’s new how-to book, Online Marketing Techniques for Real Estate Agents and Brokers.

    The book’s cornflower blue cover and fluorescent title font misrepresent the work as something akin to a get-rich-quick scheme or a “Real Estate for Dummies” walkthrough. Admittedly, I was turned off by the look and also by the knowledge that Vieira isn’t a broker nor an agent, herself. She graduated in microbiology and lists herself as an entrepreneur – albeit one with a vested interest in flipping properties. The most outstanding qualification I could see to have her pen this book was that her husband is, according to the biographical information, an “Internet marketing guru.”

    My father is an independent real estate broker, so coming from a background of self-run businesses and real estate, I was understandably skeptical. In reality however, Vieira presents a compelling case. Her statistics about websites, sales, customer needs, wants, and ultimately how establishing a successful web presence will transfer to a more successful business are sound. She uses testimonials from successful agents around the country, and she has obviously done her research. The fact that she is not a broker or agent seems to help, rather than hinder. She is an outsider looking in, clear-headed in her criticism of the current market practices, and she makes fresh suggestions that have worked with her own business ventures and others.

    The book is also easy to ingest, with clearly marked chapters and subsections that highlight each new topic. The end of each chapter holds a review of the most important material in case you missed it. Another helpful point is that she doesn’t ignore the real estate agent or broker who would like to get their hands dirty and design their web presence from the ground up, instead of hiring outside help. Though she cautions against overloading oneself and offers a myriad of tips for finding web professionals, Vieira also gives all the tools and know-how needed to create and maintain successful real estate blog oneself. She explains how to optimize your html code, online advertising and search engine results, and she does so with succinctness.

    I left the book impressed and intrigued. From branding to selling houses with eBay to hiring cheaper website help overseas, Vieira leaves no stone unturned when it comes to defining oneself in an increasingly online world. Though it runs a little long at 274 pages, Online Marketing Techniques for Real Estate Agents and Brokers is a comprehensive, well-written book that will be certain to teach a few tricks to even the savviest salespeople, and with a handy index, it makes a nice reference tool to keep on the shelf, as well.

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  • Georgia A. Weaver "Red Headed Realtor"
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    If you are in Real Estate this is a MUST BUY!!!!!, December 27, 2010
    By 
    Georgia A. Weaver “Red Headed Realtor” (Alta, IA United States) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level (Paperback)

    Wow, Amazing, Can’t Put it down. I’m telling you there is hardly a page in this book I don’t have something highlighted or noted with a star, exclamation mark or marketing comment. I am only halfway through the book and I am now reading it with my annual marketing calendar. I completed my marketing campaigns for 2011 in November but I am scrapping that and adding page numbers from this book. Whether you are an agent or a broker owner, if you plan to be successful you have to get online successfully and stay at the top of the of the search pages. This is your blueprint. It contains great advice and how to on web marketing, search engine optimization (SEO), how to maintain a dominant internet presence in your area and a lot more just plain common sense strategies for marketing. The foreword is written by James Kimmons – another great real estate information source who is on About.com and who I highly recommend to real estate agents, brokers and real estate investors.
    This is one book I will buy and review with ALL the new agents who comes into my office, it will ensure their success as long term business owners.

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  • D. G. Mitchell "History Buff"
    1 of 1 people found the following review helpful
    4.0 out of 5 stars
    Not Just for Real Estate Professionals, July 9, 2009
    By 
    D. G. Mitchell “History Buff” (Orlando, FL United States) –

    This review is from: Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level (Paperback)

    Although Karen F. Viera targets real estate professionals in “Online Marketing Techniques for Real Estate Agents and Brokers,” she has really given all business owners an outstanding guide to the use of the internet in developing a robust business and an active and engaged clientele. In “Online Marketing Techniques,” Ms. Viera very persuasively makes the case for the use of websites, blogging and other on-line vehicles as necessary elements for any marketing strategy and she presents those elements in a methodical, easy to read fashion that is never condescending to her readers. Indeed, relatively complex internet marketing techniques such as “search engine optimization” are explained in a way that will allow even the most technologically challenged reader to apply Ms. Viera’s lessons to the everyday task of developing a business.

    Although “Online Marketing Techniques” offers a comprehensive examination of most aspects of on-line marketing and the use of both the internet and more traditional media in the development of a brand and a business, there is one glaring omission that Ms. Viera should address in her first revision of the work. Specifically, Ms. Viera fails to adequately explore the marketing power of social networking websites. Admittedly, she does reference Facebook, MySpace and similar sites in passing, but those types of social networks, along with Twitter and the rest of the ever-expanding universe of social media sites, deserve at the very least their own chapter, if not an entire section of the work. It is simply not enough to mention that marketing requires the use of Facebook, MySpace and other such sites. Effective use should be fully explained.

    Ms. Viera’s treatment of social networking sites notwithstanding, “Online Marketing Techniques for Real Estate Agents and Brokers” remains an excellent primer on the use of the internet and traditional media in the development of a cohesive marketing strategy – both for real estate professionals and for anyone who wants to develop their business to its fullest potential. The Internet is not going away any time soon, but businesses that fail to follow Ms. Viera’s advice may very well find themselves unable to compete in the digital age.

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  • James R. Brown "Jim 'Gymbeaux' Brown"
    92 of 96 people found the following review helpful
    5.0 out of 5 stars
    Don’t FLIP Without This Book!, February 16, 2007
    By 
    James R. Brown “Jim ‘Gymbeaux’ Brown” (Slidell, Louisiana) –
    (REAL NAME)
      

    This review is from: FLIP: How to Find, Fix, and Sell Houses for Profit (Paperback)

    I am a 28 year licensed real estate veteren and can honestly say that I learned a great deal about not only buying and fixing homes for profit but buying homes in general when it comes to homes needing repairs. This book is exceptional. It builds a model to follow if you want to consider investing in properties that need repair. It is simply the best “how to” book on any subject I have ever read. The book can save you a great deal of time, money and heartache if this is a subject you would like to pursue or even if you have already engaged in flipping properties. No investment is fool proof meaning even if you are knowledgeable you can still make mistakes. FLIP clearly demonstrates and shows you how to avoid as many problems as possible and more importantly when to say NO to what might at first appear to be a good opportunity. I could not recommend a book more than FLIP!

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  • Ida Jones "Always Learning"
    49 of 49 people found the following review helpful
    5.0 out of 5 stars
    This is a GREAT real estate investment book, February 19, 2007
    By 
    Ida Jones “Always Learning” (Austin, Texas) –

    This review is from: FLIP: How to Find, Fix, and Sell Houses for Profit (Paperback)

    What I find so helpful about this book, and I have read a lot of them, is the logical way in which the authors divide all aspects of real estate investing. They have experience, they have the data, and they present it so well. I have been investing for a few years, and this book not only sums up much of what I have learned, but it really has taught me things I didn’t know. It has made me think about my business in a smarter way. They don’t promote a get-rich-quick scheme. This is hard work. They present the business in an honest way.

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  • Donna C. Lloyd "Donna Clayton Lloyd- REALTOR"
    45 of 45 people found the following review helpful
    5.0 out of 5 stars
    A DEFINITE READ for Investors and Professional Real Estate Consultants, February 6, 2007
    By 
    Donna C. Lloyd “Donna Clayton Lloyd- REALTOR” (Fayetteville, NC United States) –
    (REAL NAME)
      

    This review is from: FLIP: How to Find, Fix, and Sell Houses for Profit (Paperback)

    As a Certified Residential Specialist from Fayetteville, North Carolina, I am constantly exposing myself to every kind of training and am constantly reading about the real estate industry so I may be best prepared to serve my clients. I have been watching for this book for weeks and was so excited when I finally found it. WOW! I couldn’t put it down.

    This is such a well written, practical and informative resource on the processes of flipping. It could easily be named – FLIP- THE REALITY CHECK. There is certainly a method that makes the process of rehabing and reselling a home a financial success. This book really educates the layperson about the importance of making buying decisions based on information gathered through predetermined systems and processes rather than on emotion. Valuable!

    FLIP also clearly communicates the power of good advocacy which I hugely appreciated and agree with. I see some people who discount the enormous value that Realtors and other professionals bring to the success of real estate processes. This writer GETS IT!

    From A-Z, this is a grand guide. Through the use of personal stories it is easy to “feel” the temptations to make rush decisions not solidly based on factual evaluation and profit projections and, through the stories the reader could get a little taste of the frustrations, fears and celebrations that are part of the challenge. The stories make it clear that stuff just happens and there is no perfect purchase that yields only great returns with no surprises. That prepares the reader to know it’s just a part of the ride and there is not an unreasonable expectation that their attempts have to be perfect all the time. Looking at multiple investor stories, the reader also learns that there’s more than one way to hit a home run. The “Lessons Learned” and the “Successes Celebrated” are both parts of the Real Estate adventure I love and they were well portrayed.

    I was most appreciative of the generous sharing of forms already prepared which I will use in assisting clients evalutate personal purchases and also use for my own personal investments. I’m ready to Flip one for Donna!

    I just had a consultation this afternoon with an investor client and felt I was able to perform at a caliber that was way above what I would have known just days ago. He left with his homework- one of the first steps of which was to buy and read FLIP. We are both going to be informed and well prepared and successful! What a team we will be!

    I encourage seasoned or potential investors and especially my peers in the Real Estate industry to buy FLIP and read it today! Thanks for a great job in producing a great resource that will open doors for increasing wealth through real estate to many.

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