How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success) Reviews

How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success)

How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success)

How To Be A Successful Real Estate Agent, by Darin Persinger of ProductivityJunkies.com will show you what areas of the real estate business to focus on.

Success in real estate sales has never been easy.

You might hear people complain that the barrier to entry is too easy in real estate. That taking a course, 60 hours long and passing an exam, is not tough enough.

Reality check – getting your license does not guarantee you a professional level of profit. It does not even guarantee you moderate success.

Success does not come easy, especially in today’s economy and market. Plus, marketing has shifted. There is an entirely different dynamic to growing a successful business today, as there use to be.

The internet has been very disruptive in the way the consumer, your potential prospect finds information, their next home and their next real estate agent. You have terms like inbound marketing, content marketing, social networking flying around. You need to figure out how mobile marketing can work or how to use video in your business.

Or do you?

Every day in my email, at every event I speak at, I have real estate agents coming up to me and asking me about the “tactics and tools”.

Yes, the “tactics and tools” are important, but not everything.

The 7 Focus Areas does cover the “tactics and tools”, but it goes much broader and much deeper. These 7 Focus Areas insure that you are building a solid foundation for your business instead of a reactive, “tactic of the month”, or “chase the shiny object syndrome” type of business.

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3 comments

  • Jim Flanagan
    2 of 2 people found the following review helpful
    4.0 out of 5 stars
    A Definite Return On Your Investment!, February 29, 2012
    By 

    This review is from: How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success) (Kindle Edition)

    How To Be A Successful Real Estate Agent; A Quick Guide To 7 Focus Areas For Real Estate Success, by Darin Persinger

    Technology and the internet, in particular, have changed the way we, as consumers, search for and find information. Real estate is no exception. It comes as no surprise then when an enterprising individual commits to a career in real estate that they are instantly bombarded with terms and phrases like; social networking, inbound marketing and search engine optimization.

    Author, Darin Persinger, currently a real estate “productivity” coach and national speaker, is a former real estate agent and former manager for a national real estate franchise. So, he may actually know what he’s writing about.

    In his e-book, Darin states he is constantly asked about “tactics and tools” by real estate agents today. He acknowledges that “tactics and tools” are an important element of real estate success, but not the end-all-be-all.

    Darin’s 7 “Focus Areas” go much deeper and get much more specific about, as John Maxwell says, “Beginning with the end in mind.”

    I am not going to paraphrase all 7 “Focus Areas” in this review. You can buy Darin’s e-book here! I do however, want to share on the 2 “Focus Areas” I found the most significant:
    Focus Areas #3 and #4; Strategy and Tactics

    Darin states that “Strategy” is basically the “How”. He tells us to ask ourselves these questions:

    How are you going to achieve your goals and objectives?
    What will be your online strategy?
    What will be your offline strategy?
    What will be your sphere of influence strategy?
    What will be your referral strategy?

    He then states your “Tactics” is the “What”. “What” are you going to do to “implement” your strategy?

    Darin includes a great quote from Seth Godin, explaining the difference strategy and tactics:

    The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.

    Her’s the obligatory January skiing analogy: Carving your turns better is a tactic. Choosing the right ski area in the first place is a strategy. Everyone skis better in Utah, it turns out.

    He effectively uses an actual client’s experience as an example of “Strategy vs Tactics” to further illustrate his point.

    All in all, as a real estate broker with over 14 years of experience, I found Darin’s e-book a worthwhile read. It’s not Atlas Shrugged but for the price of a Starbuck’s Grande, you will get a return on this investment.

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  • JRRivera
    1 of 1 people found the following review helpful
    5.0 out of 5 stars
    This lil book packs a punch, February 28, 2012
    By 
    JRRivera (ORLANDO, FL, US) –

    This review is from: How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success) (Kindle Edition)

    As always, Darin delivers a lot of value in a little package.

    The 7 focus areas have helped me be have a bigger impact in less time.
    Plus now I have more time to do the things I enjoy instead of pretending
    to be busy and doing work for work’s sake.

    If you’re looking for clarity in your business and an easy way to get
    focussed on what matters, check out this book now.

    JR

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  • Anonymous
    5.0 out of 5 stars
    Old School or New School check this out., April 2, 2012
    By 
    Kenneth Brand “Ken Brand” (The Woodlands TX) –
    (REAL NAME)
      

    Amazon Verified Purchase(What’s this?)
    This review is from: How To Be A Successful Real Estate Agent (A Quick Guide To 7 Focus Areas For Real Estate Sales Success) (Kindle Edition)

    It doesn’t matter if you’re Old School or New School, connecting and attracting is the key to righteous success as Broker, Team Leader, Sales Manager or Sales Agent. Darin’s book is a quick, worthy and worthwhile read. I give it two thumbs and recommend it to you, unless you’re my competitor, then you can ignore this and keep doing the same old thing, hoping and wishing for results. Get the book, read the book, take action and win. Cheers.

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